AdSparx detects broadcast ads in Linear and catch-up TV in real time and replaces them with VAST video ads. The technology is based on advanced algorithms and does not require ad marker or cue tone information to be present in the video stream.
AdSparx is a cloud based solution with a single point of integration. The video ads are inserted in the video stream on the server and become an integral part of the stream.
AdSparx's ad insertion technology works with the leading CDNs without any change, protecting and enhancing your technology investments.
AdSparx is compliant with VAST, the industry standard for video ads supporting impression, click and skip tracking.
AdSparx enables ad targeting based on parameters like device, location, time of day and content properties.
AdSparx provides SDKs for the leading platforms including iOS, Android, Desktop, Windows Phone and Roku to enable impression tracking and interactivity features.
AdSparx's Ad console can be used to configure direct campaigns, ad networks and programmatic platforms. The ad console lets Online TV publishers onboard their content easily and configure sophisticated ad policies.
AdSparx comes with industry leading analytics solution which helps Online TV publishers understand campaign performance, content popularity and viewer engagement.
Using the ad console, Online TV publishers can plug in any Demand Side Platform (DSP) like ad exchanges or programmatic buying platforms for selling video inventory.